The bOOb Lady’s Blog

Expectant moms are often described as radiant, but who knew they’d shine their brightest in lingerie? Bella Materna’s runway models at the Lingerie Americas New York trade show this summer were stunning. I watched as bra buyers, usually surrounded by spray-tanned, uber-thin models, were treated to a new site: real pregnant women in the finest maternity wear. Bella Materna’s five year old Seattle-based business is booming, with women snapping up their sexy and fully functional lacy nursing bras, cute camis, nursing sports bras and loungewear. Their transitional maternity line was created to outfit the morphing mommy-body from zero to delivery and back again.

Even when you’re not pregnant, finding the right fit can be the biggest challenge in buying a bra. No worries, since Bella Materna keeps a fit specialist on hand five days a week.  You’ll find bras ranging from 32-40, in C-G cups. And even if you order the wrong size, they’ve got a quick and easy return policy. Bella Materna is definitely on the cutting edge of a new trend in bump-inspired lingerie. For more in the sexy, mommy-to-be category, check out Agent Provocateur’s line of maternity and postnatal wear.  What better way to celebrate your new baby than to look and feel beautiful at the same time?

This entry was posted on Tuesday, October 24th, 2006 at 8:49 pm and is filed under Bras, Breastfeeding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.